ByeSura is a company that will add value to customers through strong implementation and the abundance of resources from institutions in Alberta, partnered with the verse knowledge of the culture in the Philippines. The company aims to not only change the perspective of waste management in the country, but also inject money into the economy through the business model. ByeSura’s customers are split into two segments. The first customer segment includes waste generators which are defined by households, large institutions such as schools, health centres, and sari sari stores. The second segment includes revenue generators, which are the third party recycling companies, specifically, Unilever and Plastic Bank. In order to deliver value to these customer segments, ByeSura is implementing an education, collection, sorting and shipment program in the two targeted barangays, Sto Nino Norte and Sto Nino Sur. The program will follow the valued hard plastics, sachets and organics from usage, collection, to sorting and then lastly to revenue generating methods. The company wants to precisely chang sorting and disposal habits by offering monetary compensation that will not only increase income of participants, but will empower the citizens to make a difference in their community. This program includes careful selection and research on the pre-existing resources of the University of Alberta’s leading waste management program and third party collaborations within these communities. ByeSura also incorporates the program with the interests of real Filipino people living in their current state today with precise consideration for the trends, social media and communication in the rural areas. The one major problem that the team wants to tackle is the sachet waste problem. As many know, there are programs that incorporate partnerships with the community and Plastic Bank already, and because of that success, ByeSura will be capitalizing on that opportunity and widen the sort of waste that is collected in a similar and well versed program. The main technology that is used and integrated within this program is Unilever’s Creasolv technology. This technology is able to extract 60% of the polyethylene from sachet packages and recycle them in order to create new sachets. Not only was this technology developed a year ago, but a facility that is running at 54% of its capacity was built in Indonesia. With this in mind, ByeSura is pinpointing this opportunity to generate revenue by sending shipments of sachets at market price of 5 PHP/kg of sachets, along with plastics, generating a net profit of 1.2 M PHP by year one. This opportunity allows for job generation, program implementation and marketing.
ByeSura purposes a business model that will not only inject money in the Philippines economy but will help the revolution of circular economy. With Unilever’s technology, Creasolv, there is finally a way to recycle plastic sachets, extracting over 60% PE, polyethylene from the layers and using the recycled plastics to create new sachets. Based on the market price last year, sachets can go at about 5PHP / kg and in conjunction with hard plastics recycling and in the future, organics, our company can help generate over 2.4 M PHP annually and with 1.2 M PHP of profit. This business model follows the valued waste closely from its usage and collection to education and shipment of these products to companies that can generate value from waste. With a team that is strong based on their engineering, education and business background, ByeSura will hope to be your next candidate for World Vision’s new pilot project.