To solve the 2019 Social Innovation Challenge in Waste we have come up with an idea for a startup called “Sero”. Sero (Tagalog for “zero”) is a start-up with focus on a garbage pickup rewards system.

Executive Summary

To solve the 2019 Social Innovation Challenge in Waste we have come up with an idea for a startup called “Sero”. Sero (Tagalog for “zero”) is a start-up with focus on a garbage pickup rewards system. Essentially, paper forms will be distributed to family homes in Barangay Sto. NiñoSur and Barangay Sto. NiñoNorte to the Riverside and Seaside areas (as referenced in the Case Study portion of the Technical Challenge brief), the goal is to reach a total of 3000 patrons - patrons being households - on launch. These forms will collect information about the household garbage production and offer options for garbage removal. Patrons will select the average amount of garbage they produce on a weekly basis and what type it is. These forms also provide and educational component in the sense that they will give users clear instructions on how to sort their waste for pickup (glass, metals, papers, plastics, and/or organic waste, etc). Based on these forms, Sero will then create a schedule for garbage pickup that aligns with the city garbage truck schedule and allocate workers and rickshaws to each region. Aiming for 15 workers covering 200 houses a week for a total of 3000 houses covered by garbage pickup dates. “According to the General Services Office, Iloilo City as a whole, is producing 300 metric tonnes of garbage every day in 2018. Every week, a city garbage truck passes through the main roads of Sto. Niño Sur and Barangay Sto. Niño Norte collecting garbage bags/sacks along the way” As mentioned in the brief, people who are living in the Riverside and Seaside areas are not in the habit of regularly bringing out their trash to the main roads: “Residents cite main reasons for this being the distance of the main road from their houses, as well as the presence of more convenient alternative disposal options (the river, the sea, their surroundings, unsanctioned open dumpsites, etc.)much nearer to their houses. Our hope is that by providing a service with a focus on convenience members of these communities will be motivated to use and dispose of their garbage. As an incentive to properly dispose of waste we plan to offer rewards - coupons - to local grocers. As the rickshaw drivers go around collecting, they will be giving coupons to the households who are using the proper techniques to dispose of waste, or reducing their overall waste amounts. Local grocery stores partner with our Sero, providing coupons as well as paying a small subscription fee to remain a partner with us in exchange for increased customers and free garbage pick up. Our goal is to improve the quality of life for residents of the Riverside and Seaside areas by having a convenient method for disposal, which they currently lack.

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